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2 issues per year.
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Current Issue

Issue 3,  released 03/01/2021
(Out of Stock)
inc. p&p to United Kingdom
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Next Issue: Issue 4, Due:04/01/2021
The WOW is the UK’s first independent biannual magazine dedicated to Asian culture and modern Asian women. From fashion and art, to families and cultures of every form, The WOW speaks for modern Asian women through profiles, exclusive detailed interviews, candid portrait photography, and essays. We highlight and showcase the talents and successes of Asian women in all industries, celebrating their styles and life pursuits and offering a new and insightful point of view. It’s not only for women of an Asian background worldwide but also for anyone else who would be interested in their culture and stories.

Our society is underpinned by the notion that we are who we are because of past experiences and that our histories are interlaced with our current beings, moulding and shaping us into who we are today. This preconception is not ill-informed, rather it’s quite poignant, especially in this day and age.

As we and our society are everchanging, the hope is to move towards a more inclusive and accepting discourse. Our heritage has definitely altered us in some sort of way, whether it motivates us to create and cater to a new demographic, or whether it has taught us different philosophies that we want to share, it affects much of what we love, and we do. ?

So, as we consider ‘heritage’, we are challenged with questions about who we are and how it has differentiated us from those around us. Bringing new meaning to ‘heritage’, we contemplate contemporary approaches to the word in respects to a theatre artist and growing up as part of the diaspora.?

Buy a single copy of THE WOW or a subscription of your desired length, delivered worldwide. Current issues sent same day up to 3pm! All magazines sent by 1st Class Mail UK & by Airmail worldwide (bar UK over 750g which may go 2nd Class).

The WOW Issue II – Heritage
In our second issue of THE WOW, we interview one of the most recognisable Asian faces in fashion, supermodel Sui He and converse about the journey she has partaken in and how her heritage has contributed to it. We feature nine inspiring women from around the world, each of whom are celebrating their heritage in their own way, bringing their own unique outlook to drive their personal pursuits and art.
INTERVIEWS with supermodel SUI HE, Malaysian singer-songwriter LUNADIRA, f, award-winning writer ROWAN HISAYO BUCHANAN, designer and founder of her eponymous brand SHIATZY CHEN, Chinese-born Berlin-based influencer KICKI ZHANG YANG, owners of Sachi.LA SACHI & CHIYO HARTLEY, founder of Ocré Cosmetics YU-CHEN SHIH and emerging Korean-American designer LISA DANBI PARK.

PHOTOGRAPHY by ERIKA BOWES, HUANG JIAQI, STELLA MORAIS, KYOKO MUNAKATA, YOLANDA Y. LIOU, WEGO, CHENG YANG and JUMBO TSUI.

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